*Participation in this event generally requires an IVS2026 ticket (IVS PASS/IVS PASS STUDENT/CORE PASS/CORE PASS Startup). Purchase your ticket here . Event purpose Masatada Kobayashi, a founding member of Rakuten Group who has served as head of e-commerce business and president of the Americas headquarters, and currently serves as Group CCuO (Chief Culture Officer), will be speaking. He will share the importance of organizational development and corporate culture required in the AI era, as well as methods for fostering it, including actual measures and systems implemented at Rakuten, and practical information that you can use starting tomorrow . Furthermore, we will provide an opportunity to experience Rakuten's culture firsthand through a limited-number office tour of Rakuten Crimson House (Rakuten Group, Inc. headquarters) and lunch networking , and gain practical hints that can be applied to your own company.