Event Overview
Entering its 21st year, ALL THAT MATTERS is Asia’s premier, award winning, cross cultural platform uniting the business of Music, Sports, Gaming, Marketing and Entertainment. A convergence point for creators, brands, platforms and industry leaders, it is where ideas spark, real connections are made and what’s next in culture is shaped in a unique environment. From 2nd - 7th October 2026, ALL THAT MATTERS offers a distinctive 6-day, 1-Pass B2B2C experience, spanning a music festival and conference. The event starts with Music Matters Live (2-4th October), a 3-day, free music festival showcasing 40+ amazing international artists, celebrating culture and fans. It then transitions into a 3-day Conference (5th-7th October) where industry leaders gather for insights, connection, and collaboration. This seamless Festival-to-Forum journey creates a powerful ecosystem where culture is the driving force connecting artists, brands, and industry leaders.